More than anything else in the last two decades, social media has changed how we communicate and connect. So it's natural that this technology has spilled over into other aspects of life and as a powerful marketing tool for businesses.
It can also be a savvy way to approach your property marketing. Here are three innovative ways to use social media platforms for your marketing in Woonsocket, RI.
1. Use Influencers
Social media influencers are a hugely effective way to market online. Influencers are people with sizeable followings, often in a specific niche.
You can find them on most big platforms, including Instagram, TikTok, and Facebook. When these influencers promote something, it can get a lot of attention from their large group of followers.
This approach can be a valuable tactic for property marketing. You can connect with local influencers to promote your house. If you have great videos to share, that can make the promotion even more appealing.
Influencers often add their insights, too, which can prove valuable. For example, they can tell their audience about all the great things the neighborhood offers, like restaurants, parks, and job opportunities.
It might grab the attention of buyers or renters moving to that location.
2. Create a Virtual Tour
A virtual tour has become so popular recently that many buyers and tenants expect to see one when browsing for houses.
It's convenient and perfect for those who might live too far away to view a property in person. And social media is a great way to get people looking at your virtual tour.
Property marketing services can even offer live events where they can show social media followers a house via a virtual walkthrough and Q&A.
The great thing about that approach is that it allows viewers to ask pressing questions that could sway them on a decision. Plus, virtual tours like these help people connect with a home.
That's harder to achieve when people only look at a picture of a property.
3. Run Ads
Paid ads can help you reach your target audience quickly. Social media ad platforms have some of the best targeting algorithms, so they can help connect you with the people most likely to be searching for a property.
Start with Facebook and Instagram, as these have the most sophisticated ad platforms.
Woonsocket property managers can geo-target these ads to run them to that location. It's a great way to get your property in front of a local audience.
Not only will this get you inquiries from the people who see the ad, but it can also get people to tell their friends about your property.
Property Marketing: Making It Work for You
It's vital to take property marketing seriously. In any real estate market, you don't want to sit around waiting for the right person to find you. And with the rise in popularity of social media, it's a great place to start.
PMI Ocean State has experienced realtors who can help you with marketing using our property management services. You can find out more about what we offer here.
